This week I will attend 3 Agencies in 3 Days at Miami International University to discuss my experience in advertising and media, within the context of my work at TBWA\LatinAmerica. I predict plenty of talk about entering the business in unconventional ways. That’s good because it just so happens that at TBWA, we like to change the rules.
InsomniAD is a student run advertising agency at Miami International University fostering ideas that never sleep. And that must ring true for many creative minds who spring out of bed in the middle of the night gasping, ‘I have an idea!’
“Strange Nights.” Four parallel stories that reflect on universal themes, such as the conflict between the individual and his own existence, how time passes us by or the confusion we feel when we are not owners of our own lives.
A group of young filmmakers took on the endeavor of answering some of these questions, using the city of Madrid as their backdrop. I shared a glimpse of their vision when Film & Run Productions hired me to translate the dialogue. The challenge of literary (and in this case film) translation is lofty–you interpret more than just words, but customs, gestures, idioms and ways of behaving.
Watch for Las Noches Extrañas in upcoming film festivals.
What lasting social effects exist in the aftermath of the mortgage crisis in Spain? Is there a negative impact in Madrid’s city parks thanks to the proliferation of a once rare South American bird? Do our preconceptions of music and culture preclude us from appreciating Madrid’s underground music scene?
I spent several months directing three short documentaries with a team of journalists in collaboration with Radio Television Española. We worked with photographers Manuel Benito from the hit show Al Filo de lo Imposible (At the Edge of the Impossible) and Pablo Balsa, plus top editors and producers from RTVE.
The first story I wrote for The Miami Herald was the moving account of Josefina Tello’s trials and tribulations, despite her enduring spirit and optimism. Her son, Luis, took a while to warm up to me, but it was rewarding when he sang songs, showed me his toys and ultimately accepted me (and my colleague, Stephanie) in his home. The Wish Book concept allows Herald readers the opportunity to help the subject of each story. Since journalists’ role is not usually that of an advocate, it felt good to do a story that could have a positive impact on those involved. Thanks to all of the 2009 Wish Book Donors.
Read the article